The Sacramento Kings lead the way in blockchain-based offerings
A couple of NBA teams have welcomed the cryptocurrency sector by accepting payments in Bitcoin (BTC) over the past few years.
The Sacramento Kings and the Dallas Mavericks have allowed fans to purchase tickets and merchandise using Bitcoin. The Kings have done so since 2014, while the Mavericks began accepting the cryptocurrency in 2019.
The Sacramento Kings are likely the most innovative blockchain adopters in the sporting world. The organization claims to be one of the world’s most technologically advanced sporting brands. The Golden 1 Center stadium’s roof is covered in solar panels, boasts ridiculously fast WiFi for fans, and has a cryptocurrency mining operation running in its data center — the proceedings from which are donated to local charities.
If that is not impressive enough, the Kings also offer fans exclusive memorabilia and other items on a couple of blockchain-based platforms. In 2019, they launched crypto-collectibles powered by the Ethereum-based platform CryptoKaiju.
Following that, the Kings unveiled a new offering in January 2020 in collaboration with Consensys that allows fans to bid for in-game sports gear worn by Kings players during live games through a mobile-based app.
There’s a massive market for authentic, in-game items, but the authenticity of auctioned items has always been a pitfall. The app provides a solution to this problem by opening an auction marketplace that provides authentic game-worn items in real-time.
Source: cointelegraph.com
