CR7’s Club Juventus Football Club Debuts Its Crypto-Based Token for Its Fans
As the Crypto industry continues to expand, the sporting industry has found its way into the crypto space. Football clubs are launching their blockchain-based fan-based tokens as a way of interacting with their fans all over the world. Socios.com, a token-powered platform fan voting in sports, has partnered with several football clubs to develop club branded token for their fans.
The tokens are then made available to the fans through Socios.com App at different prices. Among clubs venturing into tokenized fanbase in partnership with Socios.com include Paris Saint Germain (PSG), Atlético de Madrid, and Juventus, which recently launched its crypto-powered token $JUV through Socios.com.
Juventus Football Club’s token will allow fans to vote on some of the club’s decisions. This way, Juventus can accumulate a voting power of up to 400 million fans globally. $JUV is available through Socios.com App for €2 currently or $2.2.
Cristiano Ronaldo’s club, Juventus, is planning to use its tokenized fanbase platform to vote on the song to be played at Allianz Stadium every time the team scores a goal. The club wants to replace their current song, Alexandre Dreyfus, and the newly voted song will be played from next year.
“We happy and proud of being the first club to launch a club-branded token through the Socios.com platform. This will be a new way of interactions with our fans globally, “ noted Giorgio Ricci, the revenue chief officer of Juventus.
Socios is also planning to launch trading pairs $PSG/CHZ and $JUV/CHZ, among others, during Q1 of 2020, allowing football fans to trade the tokens. $CHZ is Socios’ token, Chiliz, and has already been listed on Binance cryptocurrency exchange for $0.0011 each piece.
Other clubs are also planning on joining the platform to tokenize their fanbase. According to The Block, Socios.com had six similar deals to be executed by the first quarter of 2020. A.S Roma, Galatasaray, and West Ham United are lined up for February 2020, Atletico de Madrid and PSG launched their tokens at the end of January 2020.